Resume

Strategic communications leader amplifying executive voice, media impact, and mission-driven storytelling.

Experience

Sustainable annual web traffic now exceeding 30K

Coverage in 10+ outlets for a single report, incl. Seattle Times & Business Insider

At statewide
workforce conference (2023)

Directed organization-wide communications strategy through staff workshops and leadership sessions, clarifying audiences, messaging, and channels. Strengthened internal communications and staff engagement, improving alignment, prioritization, and collaboration.
Managed and mentored a lean communications team, guiding adoption of new tools and practices. Leveraged AI to expand design and writing capacity, scaling team output and meeting mission-critical needs.
Partnered with the CEO and senior leadership on speeches, op-eds, and external messaging, ensuring executive visibility and alignment with organizational goals.
Authored the transformation narrative explicitly credited in WDC’s 2025 WIOA Trailblazer Award win, the nation’s top recognition for workforce boards.

“Joe’s writing … helped the organization win the 2025 WIOA Trailblazer Award.”
— WDC Chief of Staff & Strategy

Drove media strategy for a guaranteed basic income pilot, securing coverage in the Seattle Times, Business Insider, and 10+ other outlets with ~200,000 estimated reach, shifting narratives on work and public assistance.
Redesigned and managed organizational website, tripling annual traffic since 2017 and sustaining +8% year-over-year growth. Improved accessibility, mobile usability, and content management with AI-assisted design and coding tools.
Advanced organizational data storytelling by designing visual tools to highlight racial inequities. Presented work at statewide conferences, earning top ratings and recognition from the Port of Seattle.
Directed content strategy for $23M in public/private investments across 23 grants, developing storytelling frameworks to demonstrate impact for funders, applicants, and auditors.

Crafted content for 40+ global markets, adapting tone and style for cultural accuracy and resonance across diverse audiences.
Served as team quality expert, reviewing and refining translated content to ensure accuracy, consistency, and brand alignment on a global platform.
Collaborated with international stakeholders and localization teams, balancing speed, scale, and nuance in a high-volume content environment.

“A great editor, excellent communicator, and creative thinker.”
— Expedia Manager

Managed large-scale A/B testing environment, analyzing results to shape priorities for search engine feature development.
Synthesized user insights into clear documentation that informed developer decision-making and product planning.
Partnered with cross-functional teams to translate technical complexity into actionable guidance, bridging communication between engineers and non-technical stakeholders.

Transitioned from creative writing into professional copywriting, securing diverse freelance projects across e-commerce, publishing, and digital media.
Adapted brand voice and tone with agility — e.g., for Gifts.com, quickly aligned content with evolving feedback to produce engaging, on-brand product copy.
Delivered polished, deadline-driven content while managing multiple client needs and styles simultaneously.

“I don’t know what I would have done without [Joe’s] help in the last year and a half.”
— Founder of Gift a Feast (former client)

Coached 140+ students on academic and professional writing, emphasizing clarity, structure, and evidence-based argument.
Supported students in developing confidence and finding their unique voice, while strengthening research and revision practices.
Facilitated one-on-one sessions that improved writing outcomes across disciplines, from first-year essays to graduate-level theses.

Certificate, Storytelling & Content Strategy — University of Washington (2020-2021)
BA, Writing Process, English & Social Narratives — University of Redlands (2013)
Study Abroad: SIT Prague — Arts & Social Change, (2011)